eCreation is a specialist software services consultancy, we tackle complex software development and system integration challenges across the media tech ecosystem, with a focus on cloud solutions.
eCreation was founded in 2010 by Simon Butler and James Rayner who wanted to find a better way of both building software and doing business. Together they founded eCreation on the principles of openness, collaboration, and a relentless pursuit of excellence.
Today, our team of experienced professionals brings together a wealth of expertise in software development, quality assurance, and the media ecosystem, enabling us to deliver high-quality solutions that meet the unique needs of our clients.
At eCreation, we take pride in our customer-centric approach, partnering closely with our clients to understand their challenges and objectives. Our mission is to drive success through technology, fostering growth and transformation within the media tech ecosystem. We are passionate about solving complex problems and view every challenge as an opportunity for innovation.
With a culture built on support, flexibility, and continuous improvement, eCreation not only invests in the success of our clients but also prioritises the growth and development of our team members. By working alongside industry experts, we cultivate an environment where creativity thrives, and everyone has the opportunity to make a meaningful impact, to make a difference.
As we continue to evolve and adapt in an ever-changing industry, eCreation remains committed to delivering exceptional value and driving positive change.
At eCreation, we possess extensive expertise across the entire value chain of the television and media industry, enabling us to deliver comprehensive solutions and services that drive efficiency, innovation, and success. Our deep understanding of key components of the television and media ecosystem ensures that we can address the unique challenges faced by our clients.
At eCreation, we specialise in content aggregation services, helping clients gather and organise content from diverse sources. Our tailored solutions enable seamless integration of third-party content, allowing broadcasters and service providers to offer comprehensive programming packages that meet the diverse needs of their audiences.
Our media asset management solutions are designed to streamline the organisation, storage, and retrieval of digital assets. By working closely with clients, we implement customised systems that facilitate efficient cataloguing and archiving of content, ensuring that media files are easily accessible for production, distribution, and repurposing, ultimately maximising the value of your assets.
We offer specialised workflow management services that optimise the processes involved in content creation and distribution. By analysing client workflows and implementing tailored solutions, we enhance collaboration among teams, reduce bottlenecks, and improve overall productivity, ensuring projects are delivered on time and meet the highest quality standards.
Our expertise in scheduling and playout solutions enables clients to achieve seamless broadcast and video-on-demand operations. We provide services that facilitate precise content scheduling, ensuring programming is delivered reliably and in alignment with audience expectations. By focusing on playout management, we help service providers maintain operational excellence and high levels of viewer satisfaction.
We understand the complexities of media distribution and provide innovative solutions to ensure effective content delivery. Our expertise spans various distribution methods, from traditional broadcast to over-the-top (OTT) platforms, empowering clients to expand their reach and deliver content to viewers across multiple channels.
Our service management and delivery expertise ensures operators can efficiently manage their service offerings. From managing subscriptions to monitoring service quality, we provide the guidance and solutions needed to deliver a reliable and engaging viewing experience. Our focus on optimising operational processes reduces churn and enhances customer satisfaction.
We develop consumer applications that enhance viewer engagement and interaction. Our services focus on creating user-friendly applications that deliver personalised content experiences, enabling viewers to discover, manage, and enjoy their favourite shows and channels across multiple devices. We prioritise intuitive design and functionality, ensuring our solutions resonate with audiences.
At eCreation, we take pride in our customers’ success and find joy in solving hard problems, because we grow together through challenge.
Simon is a passionate communicator and networker with over 20 years of experience in technology management and consultancy. Before co-founding eCreation, he spent six years at Alcatel-Lucent, where he delivered multiple IPTV deployments and managed multimedia product lines. Throughout his career, Simon has worked with leading companies like Virgin Media, and BSkyB, where he led technical projects and developed innovative solutions across the video and interactive TV space.
James Rayner brings a wealth of experience in delivering high-quality software solutions, ranging from embedded systems to large-scale cloud infrastructure. Prior to co-founding eCreation, James spent five years as Principal Architect at NAGRA, where he co-designed the OpenTV 4 middleware and the award-winning NAGRA Media Service Delivery Platform. Throughout his career, he has contributed his expertise to major companies such as Sky, Three, HP, and Alcatel-Lucent, consistently driving innovation and excellence in software architecture and development.
Stephen Shalliker has unparalleled experience in video technology, beginning his career in 1995 working on hotel video systems at Yes Television and Quadriga. He later transitioned into IPTV with Alcatel, and has since delivered technical deployments at companies like Nokia, TV2U, and Freesat. With broad technical expertise across video solution (including Headend, CDN, Origin, DRM, SDP, client, and analytics technologies), Stephen now leads product management and technical pre-sales. His innovative approach to solving customer challenges and overseeing strategic delivery of programs ensures successful outcomes for clients across the media tech industry.
Kathie is a dynamic and results-driven General Manger with over 20 years of UK experience in the creative industries. With a strong background in project management, business administration, human resources and financial management, her empathetic approach to people and passion for organisation allows Kathie to be able to streamline the day-to-day operational activities, while enforcing the positive workplace culture to help drive business growth and operational excellence. Kathie works closely with the rest of the management team and employees to create an inclusive, supportive, and high-performing work environment.
Marek Pawłowski leads eCreation's operations in Poland, serving as both Head of Programmes and Country Manager. With extensive experience in managing complex software delivery projects, Marek brings a wealth of expertise in driving large-scale initiatives for clients like BBC Studiosm,BT, UKTV Digital, U, Arqiva, Nokia, and THEOplayer. Previously, Marek served as the Head of Technology at Looper Insights, where he played a pivotal role in shaping technological strategies. At eCreation, Marek is responsible for establishing key processes and managing the successful delivery of projects from inception to deployment. His deep understanding of production environments and incident/problem management, along with his experience in root cause analysis (RCA) and production deployments, ensures efficient and high-quality project outcomes. With a proven track record of overseeing cross-functional teams and delivering business-critical software solutions, Marek is a driving force behind eCreation’s continued success.
With over 20 years of experience in the IT industry, Cyrile Cabrera is a seasoned Software Test Manager and is the Country Manager for eCreation in the Philippines. Her deep expertise spans quality assurance, business and systems analysis, application development, and support. Cyrile has been an integral part of the entire software development life cycle (SDLC), with a particular focus on testing and ensuring high-quality software delivery. Cyrile's comprehensive understanding of testing methodologies, combined with her leadership and technical skills, ensures that all projects under her management meet the highest standards of quality and performance. Her ability to bridge the gap between development and business requirements makes her a key player in ensuring seamless project execution.
Paweł Gliwiński is an experienced architect, consultant, and developer with over 18 years of expertise in delivering cutting-edge media solutions. Paweł excels in software design and architecture, delivering innovative solutions tailored to meet client needs. With a skill set spanning a wide breadth of technologies, Paweł brings both technical proficiency and business insight to every project. His experience in working with delivery teams, architects, sales teams, and end customers has honed his ability to bridge the gap between technical solutions and business objectives, ensuring seamless communication and optimal results.
Collaboration is at the heart of what we do. At eCreation, we are proud to work alongside a network of trusted industry partners who share our commitment to innovation and excellence in media technology. These partnerships allow us to leverage cutting-edge tools, platforms, and expertise to deliver tailored solutions that meet the evolving needs of our clients. Together, we drive success across the media supply chain.
eCreation is proud to be an active member of several leading industry associations, where we engage with experts, thought leaders, and innovators across the technology, media, and communications sectors. Our involvement in these forums allows us to stay at the forefront of emerging trends, advocate for best practices, and collaborate on solutions to industry challenges. As part of these respected associations, we continuously expand our knowledge, foster valuable connections, and contribute to the ongoing development of the industries we serve.
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