Articles

This article explores how artificial intelligence is transforming the media supply chain end to end — from code development and workflow automation to compliance, localisation, accessibility, promotion, and sales. It examines how embedding AI across operations can reduce cost, accelerate time-to-market, enhance quality, and unlock new commercial opportunities at global scale.

FAST is transforming how content owners monetise archive libraries and launch new linear IP channels. In this practical guide, eCreation shares its perspective on the commercial models, distribution strategies and technical foundations required to succeed in Free Ad-Supported Streaming Television. From playout and ad insertion to platform partnerships and scalability, we explore how to turn existing content into sustainable revenue, while building a flexible supply chain ready to evolve with the FAST market.